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Assistant Professor Rambalak Yadav

Name: Prof. (Dr.) Rambalak Yadav

Designation: Associate Professor

Qualification: PhD (IIT-ISM Dhanbad), MBA (IIIT- Allahabad)

Functional Area: Marketing Management

Email Id: rbyadav1988@imthyderabad.edu.in

Phone:08414-671602


Rambalak Yadav Qr Code
  • Marketing Management-I
  • Marketing Management- II
  • Services Marketing
  • Customer Relationship Management
  • Marketing Research
  • Sreen, N., Yadav, R., Kumar, S., & Gleim, M. (2021). The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, Vol. 38, No.1, pp. 47.57. [ABDC- A Category, Scopus, Impact Factor-1.801]
  • Kumar, S., & Yadav, R. (2021). The impact of shopping motivation on sustainable consumption: A study in the context of green apparel. Journal of Cleaner Production, 295, 126239. [ABDC- A Category, Scopus, Impact Factor-7.246].
  • Shankar, A., & Yadav, R. (2021). Understanding the impact of CSR domain on brand relationship quality. Marketing Intelligence & Planning. (Paper Accepted and pre-print is available online). [ABDC- A Category, Scopus, Impact Factor-1.585].
  • Chauhan, V., Yadav. R. & Choudhary, V (2021). Adoption of Electronic banking services in India: An extension of UTAUT2 model. Journal of Financial Services Marketing. Published 30th April. DOI: 10.1057/s41264-021-00095-z [ABDC- B Category, Scopus Web of Science].
  • Jebarajakirthy, C., Yadav, R., & Shankar, A. (2020). Insights for luxury retailers to reach customers globally. Marketing Intelligence & Planning. (ABDC- A category, Scopus, SSCI, Impact Factor-1.585).
  • Jebarajakirthy, C., Balaji, M. S., Yadav, R., & Gupta, M. (2019). Sustainable and responsible consumption: Evidences from emerging economies. International Journal of Nonprofit and Voluntary Sector Marketing, 24(4), e1669. (Wiley Publications, ABDC- B category)
  • Sarkar, J. G., Sarkar, A., & Yadav, R. (2019). Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals. Young Consumers, 20 (3), 190-207. (Emerald Publications, ABDC- B category)
  • Yadav, R., Singh, P. K., Srivastava, A., & Ahmad, A (2019). Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation. International Journal of Nonprofit and Voluntary Sector Marketing, 24(4), e1650. (Wiley Publications, ABDC- B category)
  • Yadav, R., Balaji, M. S., & Jebarajakirthy, C. (2019). How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?. International Journal of Hospitality Management, 77, 385-395. (Elsevier Publication, ABDC- A* category, Thomson Reuters Impact factor 4.465)
  • Chauhan, V., Yadav, R., & Choudhary, V. (2019). Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption: A study of Indian consumers. International Journal of Bank Marketing, 37(1), 323-339. (Emerald Publications, ABDC- A category, Thomson Reuter’s Impact factor – 2.294)
  • Prakash, G., Singh, P. K., & Yadav, R. (2018). Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products. Food Quality and Preference, 68, 90-97. (Elsevier Publication, ABDC- A category, Thomson Reuter’s Impact factor – 3.684)
  • Yadav, R., Chauhan, V., & Srivastava, A. (2018). Energy saving behaviour among individuals in two different contexts: analysing the individuals' energy saving behaviour at home and workplace. International Journal of Environment, Workplace and Employment, 4(4), 347-363. (ABDC- C category)
  • Yadav, R., & Pathak, Govind Swaroop. (2017). Determinants of Consumers’ Green Purchase Behavior in a developing nation: Applying and extending the Theory of Planned Behavior. Ecological Economics, 134, 114-122. Elsevier Publications (ABDC Journal Quality List - A category, Thomson Reuter’s Impact factor- 4.281).
  • Yadav, R., & Pathak, Govind Swaroop (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739. Elsevier Publications, ABDC- A category (SCIE Indexed Journal, Thomson Reuter’s Impact factor – 4.959).
  • Yadav, R., & Pathak, Govind Swaroop (2016). Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite, 96, 122-128. Elsevier Publications (ABDC Journal Quality List - A ranking, Thomson Reuter’s Impact factor – 3.125).
  • Yadav, R., Dokania, A., & Pathak, Govind Swaroop. (2016). The influence of green marketing functions in building corporate image: Evidences from hospitality industry in a developing nation. International Journal of Contemporary Hospitality Management, 28 (11), 2197-2217. Emerald Publication (SSCI Indexed Journal, Thomson Reuter’s Impact factor – 2.874) (ABDC Journal Quality List - A ranking).
  • Yadav, R. (2016). Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation. Journal of Retailing and Consumer Services, 33, 92-97. Elsevier Publications (ABDC Journal Quality List - A ranking, Thomson Reuter’s Impact factor – 3.585).
  • Yadav, R., Chauhan, V. & Pathak, Govind Swaroop (2015). Intention to adopt the internet banking in an emerging economy: A perspective of Indian youth. International Journal of Bank Marketing, 33(4), 530-544. Emerald Publications (ABDC- A category, Thomson Reuter’s Impact factor – 2.294)
  • Yadav, R., & Pathak, Govind Swaroop. (2013). Environmental sustainability through green banking: A study on private and public sectors bank in India. OIDA International Journal of Sustainable Development, 6 (8), 37-48.
  • Yadav, R., & Pathak, Govind Swaroop (2015) Going green: A case study of information technology (IT) sector in India. International Journal of Applied Business and Economic Research 13(2), 83-92. Indexed in Scopus
  • Yadav, R., & Pathak, G.S (2014). Environmental awareness and concern among professional students: A study on gender differences. Social Science International, 30(1), 15-29.
  • Yadav, R., & Pathak, Govind Swaroop (2014). The pursuit of Sustainability through Green IT: A study of select IT organizations in India. Asia-Pacific Marketing Review, 3(2), 143-154.
  • Yadav, R., & Pathak, Govind Swaroop. (2013). Green marketing: Initiatives in the Indian context. Indian Journal of Marketing, 43 (10), 25-32. Indexed in Scopu
  • Yadav R; Jebrajakirthy, C; Datta, M; Saha, V. (2019, December). Consumer inspiration and fashion luxury consumption. Paper presented at Australia NewZeland Marketing Academy Conference- 2-4 Dec, 2019 (Wellington, New Zealand).
  • Yadav, R; Jebrajakirthy, C; & Shankar, A (2018, December). Some insights to luxurious brand retailers to reach customers globally. Paper presented at Australia NewZeland Marketing Academy Conference- 3-5 Dec, 2018 (Adelaide, Australia).
  • Yadav, R., & Pathak, Govind Swaroop. (2017, January). Consumers’ attitude and intention towards purchasing eco-friendly products: Analyzing the role of environmental knowledge and environmental concern. Paper presented at 2017 Annual Conference of Emerging Markets Conference Board held at IIM Lucknow (Noida campus).
  • Yadav, R., & Pathak, Govind Swaroop. (2016, July). Intention to purchase green products in India: A study from a developing nation. Presented at International Conference of Psychology. Yokohama.
  • Yadav, R., & Pathak, Govind Swaroop. (2015, December). Environmental sustainable practices among service sector organizations in India: A study of select organizations. Presented at the 3rd PAN-IIM World Management Conference, December 16-18, 2015 at the Indian Institute of Management Indore, Madhya Pradesh, India.
  • Yadav, R., & Pathak, Govind Swaroop. (2013, December). Environmental sustainability through green banking: A study on private and public sectors bank in India. Paper presented at International Conference on Sustainable development held at Chandigarh Judicial Academy, Punjab.
  • Yadav, R., & Pathak, Govind Swaroop. (2013, January). Awareness about Environmental Issues: A Study of Female Students. Paper presented in 10th International Conference on Management, organized by AIMS held at IIM Bangalore. The paper was published in conference proceedings ISBN: 978-81-924713-1-0.
  • Yadav, R., & Pathak, Govind Swaroop. (2012, November). Concern about environment and Intervention Strategies: A study. Paper presented at International Conference on Marketing Paradigms in Emerging Economies, held at Faculty of Management Studies, BHU, Varanasi. The paper was among the selected papers and published as a chapter in an edited book titled Emerging Marketing Paradigms, ISBN: 978-93-82062-73-8.
  • Yadav, R., & Pathak, Govind Swaroop. (2013, December). Green marketing strategy: A study of select IT organizations in India. Paper presented at National Seminar on Effectiveness, Ethics and Sustainability (NSEES) held at Indian School of Mines, Dhanbad, Jharkhand.
  • Pandey, P., & Yadav, R. (2020). Danone India: The Challenges of Expanding into an Emerging Market. South Asian Journal of Business and Management Cases, 2277977920911904. Indexed in Scopus
  • Tudu, P. N., & Yadav, R. (2019). EnviGreen Biotech: An Eco-friendly Alternative to Plastic Bags. South Asian Journal of Business and Management Cases, 8(2), 207-214 (Scopus Indexed)
  • Bhattacharya, S; Mathew R; Y Yadav, R (2019). Nilgai foods: positioning packaged coconut water in India, IVEY Publishing, Issue-9B19A011, Pages:1-8
  • Yadav, R., & Pandey P. (2018). Bakey's Cutlery: An Innovative Sustainable Product, IVEY Publishing, Issue- 9B18A022, Pages:1-87
  • Yadav, R. (2017). Patanjali Ayurveda Limited: Attraction of Ayurveda Products. South Asian Journal of Business and Management Case, 6(1),100-108, Sage Publication.
  • M-commerce- Experiencing the Phygital Retail (Chapter 16- M –commerce at the bottom of pyramid: Insights from Asia, pp.361-384) published by Apple Academic Press- CRC Press.

  • PhD: Indian Institute of Technology (ISM) Dhanbad (2016)
  • MBA: Indian Institute of Information Technology, Allahabad
  • Chairperson- Students Activity Cell- (2020-2021 & 2021-2022)
  • Disciplinary Committee (Member)- 2019-2020, 2020-2021 & 2021-2022
  • Academic Counselling Committee (Member)- 2019-2020, 2020-2021 & 2021-2022
  • Faculty Mentor- Periodos (IMT-H, Sports Club) – 2019-2020, 2020-2021 & 2021-2022
  • Co-Convenor- MCEM 2020 Conference, Member of MCEM 2019 and 2017.
  • Conducted two days (23rd-24th May, 2020) “Online workshop on publishing research articles in quality journals”. A total of 23 participants has registered for the online workshop.
  • Attended Fundamentals of Data Analysis & Reporting for Research and Publication- Module 1 (IIM- Kozhikode), June 10-15, 2019.

INTERNATIONAL ASSOCIATION

associated with charles darwin university
associated with macquarie university
associated with university of applied sciences upper austria
associated with ide business school
associated with International University College
associated with Université du Québec à Montréal
associated with shanxi university
associated with ibmec business school
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RECRUITERS

Placement association with Amazon
Placement association with Arcesium
Placement association with colgate palmolive
Placement association with Deloitte
Placement association with Essar
Placement association with Novartis
Placement association with Zomato
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