Rambalak Yadav| IMT Hyderabad

Teaching Interests
Research Interests

Marketing Management, Services Marketing, Customer Relationship Management

Green Marketing, Pro-environmental behavior, Digital Marketing

Sarkar, J. G., Sarkar, A., & Yadav, R. (2019). Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals. Young Consumers, Vol.20, No.3, pp.190-207 (ABDC- B category, Scopus, Impact factor-1,28, ESCI)
Yadav, R., Balaji, M. S., & Jebarajakirthy, C. (2019). How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?. International Journal of Hospitality Management, 77, 385-395. (Elsevier Publication, ABDC- A* category, Thomson Reuter’s Impact factor – 4.465)
Chauhan, V., Yadav, R., & Choudhary, V. (2019). Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption: A study of Indian consumers. International Journal of Bank Marketing, 37(1), 323-339. (Emerald Publications, ABDC- B category, Thomson Reuter’s Impact factor – 2.294)
Prakash, G., Singh, P. K., & Yadav, R. (2018). Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products. Food Quality and Preference, 68, 90-97. (Elsevier Publication, ABDC- A category, Thomson Reuter’s Impact factor – 3.684)
Yadav, R., Chauhan, V., & Srivastava, A. (2018). Energy saving behaviour among individuals in two different contexts: analysing the individuals' energy saving behaviour at home and workplace. International Journal of Environment, Workplace and Employment, 4(4), 347-363. (ABDC- C category)
Yadav, R., & Pathak, Govind Swaroop. (2017). Determinants of Consumers’ Green Purchase Behavior in a developing nation: Applying and extending the Theory of Planned Behavior. Ecological Economics, 134, 114-122. Elsevier Publications (ABDC Journal Quality List - A ranking, Thomson Reuter’s Impact factor- 4.281).
Yadav, R., & Pathak, Govind Swaroop (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739. Elsevier Publications (SCIE Indexed Journal, Thomson Reuter’s Impact factor – 4.959).
Yadav, R., & Pathak, Govind Swaroop (2016). Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite, 96, 122-128. Elsevier Publications (ABDC Journal Quality List - A ranking, Thomson Reuter’s Impact factor – 3.125).
Yadav, R., Dokania, A., & Pathak, Govind Swaroop. (2016). The influence of green marketing functions in building corporate image: Evidences from hospitality industry in a developing nation. International Journal of Contemporary Hospitality Management, 28 (11), 2197-2217. Emerald Publication (SSCI Indexed Journal, Thomson Reuter’s Impact factor – 2.874) (ABDC Journal Quality List - A ranking).
Yadav, R. (2016). Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation. Journal of Retailing and Consumer Services, 33, 92-97. Elsevier Publications (ABDC Journal Quality List - A ranking, Thomson Reuter’s Impact factor – 3.585).
Yadav, R., Chauhan, V. & Pathak, Govind Swaroop (2015). Intention to adopt the internet banking in an emerging economy: A perspective of Indian youth. International Journal of Bank Marketing, 33(4), 530-544. Emerald Publications (ABDC- B category, Thomson Reuter’s Impact factor – 2.294)
Yadav, R., & Pathak, Govind Swaroop. (2013). Environmental sustainability through green banking: A study on private and public sector banks in India. OIDA International Journal of Sustainable Development, 6 (8), 37-48.

Yadav, R., & Pathak, Govind Swaroop (2015) Going green: A case study of information technology (IT) sector in India. International Journal of Applied Business and Economic Research 13(2), 83-92. Indexed in Scopus
Yadav, Rambalak., & Pathak, Govind Swaroop (2014). Environmental awareness and concern among professional students: A study on gender differences. Social Science International, 30(1), 15-29.
Yadav, R., & Pathak, Govind Swaroop (2014). The pursuit of Sustainability through Green IT: A study of select IT organizations in India. Asia-Pacific Marketing Review, 3(2), 143-154.
Yadav, R., & Pathak, Govind Swaroop. (2013). Green marketing: Initiatives in the Indian context. Indian Journal of Marketing, 43 (10), 25-32. Indexed in Scopus.

Tudu, P. N., & Yadav, R. (2019). EnviGreen Biotech: An Eco-friendly Alternative to Plastic Bags. South Asian Journal of Business and Management Cases, 8(2), 207-214 (Scopus Indexed)
Bhattacharya, S; Mathew R; Y Yadav, R (2019). Nilgai foods: positioning packaged coconut water in India, IVEY Publishing, Issue-9B19A011, Pages:1-8
Yadav, R., & Pandey P. (2018). Bakey's Cutlery: An Innovative Sustainable Product, IVEY Publishing, Issue- 9B18A022, Pages:1-87
Yadav, R. (2017). Patanjali Ayurveda Limited: Attraction of Ayurveda Products. South Asian Journal of Business and Management Case, 6(1),100-108, Sage Publication.

Education
Service

PhD: Indian Institute of Technology (ISM) Dhanbad (2016)
MBA: Indian Institute of Information Technology, Allahabad

Assistant Professor, IMT Hyderabad (October, 2017- Present)
Assistant Professor, ICFAI Business School, Hyderabad (April, 2016 - October, 2017)
Assistant Professor, Sharda Group of Institutions, Agra (July, 2011 – February, 2012)

1Yadav, R; Jebrajakirthy, C; & Shankar, A. “Some insights to luxurious brand retailers to reach customers globally”. Australia NewZeland Marketing Academy Conference- 3-5 Dec, 2018 (Adelaide, Australia).
Annual Management Conference and Workshop, 2019 held at IMT Nagpur, January 1 – January 3, 2019.
Yadav, R., & Pathak, Govind Swaroop. (2017, January). Consumers’ attitude and intention towards purchasing eco-friendly products: Analyzing the role of environmental knowledge and environmental concern. Paper presented at 2017 Annual Conference of Emerging Markets Conference Board held at IIM Lucknow (Noida campus).
Yadav, R., & Pathak, Govind Swaroop. (2016, July). Intention to purchase green products in India: A study from a developing nation. Presented at International Conference of Psychology. Yokohama.
Yadav, R., & Pathak, Govind Swaroop. (2015, December). Environmental sustainable practices among service sector organizations in India: A study of select organizations. Presented at the 3 rd PAN-IIM World Management Conference, December 16-18, 2015 at the Indian Institute of Management Indore, Madhya Pradesh, India.
Yadav, R., & Pathak, Govind Swaroop. (2013, December). Environmental sustainability through green banking: A study on private and public sectors bank in India. Paper presented at International Conference on Sustainable development held at Chandigarh Judicial Academy, Punjab.
Yadav, R., & Pathak, Govind Swaroop. (2013, January). Awareness about Environmental Issues: A Study of Female Students. Paper presented in 10 th International Conference on Management, organized by AIMS held at IIM Bangalore. The paper was published in conference proceedings ISBN: 978-81-924713-1-0.
Yadav, R., & Pathak, Govind Swaroop. (2012, November). Concern about environment and Intervention Strategies: A study. Paper presented at International Conference on Marketing Paradigms in Emerging Economies, held at Faculty of Management Studies, BHU, Varanasi. The paper was among the selected papers and published as a chapter in an edited book titled Emerging Marketing Paradigms, ISBN: 978-93-82062-73-8.
Yadav, R., & Pathak, Govind Swaroop. (2013, December). Green marketing strategy: A study of select IT organizations in India. Paper presented at National Seminar on Effectiveness, Ethics and Sustainability (NSEES) held at Indian School of Mines, Dhanbad, Jharkhand.

Yadav, R., & Pathak, Govind Swaroop. (2012, November). Concern about environment and Intervention Strategies: A study. The paper was among the selected papers and published as a chapter in an edited book titled Emerging Marketing Paradigms, ISBN: 978-93-82062-73-8.
Yadav, R., & Pathak, Govind Swaroop. (2013, January). Awareness about Environmental Issues: A Study of Female Students. The paper was published in conference proceedings ISBN: 978-81-924713-1-0