Dr Rambalak Yadav is an Assistant Professor in Marketing Management at the Institute of Management Technology, Hyderabad, India. He holds a Doctorate Degree in Marketing from Indian Institute of Technology (ISM), Dhanbad, India. His research interests lie in the area of green consumption, pro-environmental behavior and digital marketing. Articles authored by him have been published in reputed international journals, such as International Journal of Hospitality Management, Journal of Retailing and Consumer Services, Appetite, Ecological Economics, International Journal of Contemporary Hospitality Management, Food Quality and Preferences, International Journal of Bank Marketing and Journal of Cleaner Production, IVEY etc. He has served guest editor of various journals listed in ABDC category. He is also in the Editorial Review Board of Jourrnal of Consumer Behavior.