Preeti Sharma| IMT Hyderabad

Teaching Interests
Research Interests

Data Mining
Text Analytics
CRM Analytics
Business Research Methods
Data Visualization
Business Statistics
Big Data Analytics

Theories of Technology Adoption
Data Mining
Text Analytics
CRM Analytics
Customer Relationship Management
Mobile-CRM
Web Analytics
Big Data Analytics

Purnima S. Sangle, Preety Awasthi, (2011),”Consumer’s expectations from mobile CRM services: a banking context”, Business Process Management Journal, 17(6), 898 – 918.
Preety Awasthi, Purnima S. Sangle, (2012),”Adoption of CRM technology in multichannel environment: a review (2006-2010)”, Business Process Management Journal, 18(3), 445 – 471.
Preety Awasthi, Purnima S. Sangle, (2013),” The importance of value and context for mobile CRM services in banking”, Business Process Management Journal, 19(6), 864 – 891.
Preety Awasthi, Purnima S. Sangle, (2013) “Concerns Vital for Mobile CRM in banking: A Qualitative Study”, International Journal of Electronic Customer Relationship Management, 7(1), 45- 67.
Preety Awasthi, Neeraj Dubey, Purnima S. Sangle, (2014), “Contemporary Challenges in CRM Technology Adoption A Multichannel View”, International Journal of Electronic Customer Relationship Management 8(1-3), 51-71.

Received Dewang Mehta National Education Award in Women in Education Category in April 2017.
Received Prof. Indira Parikh 50 Women in Education Leaders Award in November 2018.
Received for the second time Prof. Indira Parikh 50 Women in Education Leaders Award Endorsed by World Federation of Academic & Educational Institutions in July 2019
Received 100 Most Dedicated Professors in World Education Congress being organized in July 2019

Education
Service

Fellow (Information Technology Management), National Institute of Industrial Engineering (NITIE), Mumbai
MCA, Indira Gandhi National Open University, New Delhi
M.Sc (Organic Chemistry), CSJM University, Kanpur
B.Sc. (ZBC) from CSJM University, Kanpur

IT-Infrastructure Chairperson IMT Hyderabad (August 2016 – Present)
Assistant Professor IMT Hyderabad (August 2014-Present)
Faculty at Magnus School of Business, Nagpur (2007-2008)
Faculty Member at ICFAI National College, Nagpur (2005–2007)
Faculty at Oriental Institute of Science & Technology, Bhopal (2004–2005)

As IT Infrastructure Chairperson following responsibilities were undertaken

Set-up of Big-Data Lab with 30 higher configurations systems
Set up a facility of 104 capacity IT-Lab
Campus was made Wi-Fi enabled

Conferences
FDP Conducted

Preeti Sharma, (2019), “Privacy Preserving Data Mining Techniques: A Way to Create Customer Value”, 2019 IIM Indore - NASMEI Summer Marketing Information System Conference, Indore, India July 26th-28th, 2019 (Forthcoming)“
Neeraj Dubey, Preeti Sharma and Purnima Sangle (2019), “Co-creation with Collaboration – A new paradigm of Customer Relationship Management - - CRM 3.0”, 2019 IIM Indore - NASMEI Summer Marketing Information System Conference, Indore, India July 26th-28th, 2019 (Forthcoming)
Preeti Sharma and Purnima Sangle, (2019), “Deriving value for and from adoption of cloud CRM”, 28th International Conference for Management of Technology (IAMOT 2019), Mumbai, India April 07th – 11th, 2019.
Neeraj Dubey and Preeti Sharma, (2019), “New Paradigm of CRM in Digital Era”, International Conference of Marketing Challenges in Emerging Markets, Hyderabad, India, January 18th-19th, 2019.
Preeti Sharma and Rajan Sharma, (2018), “Study of Text Mining: Interpreting Twitter Data from Movie (Padmaavati) Tweets Using Python & DBSCAN”, International Conference on Data Science, Machine learning, AI, IOT & Analytics (DATA Sci Conf’18) Hyderabad, India, February 22-23, 2018
Preeti Sharma and Promita Shakya, (2018), “Application of Sentiment Analysis and Text Visualization to Explore Customer Feedback”, SIBM-ASMA Annual Research Conference 2018 on Digital Innovation: Meeting the Business Challenges (DIGECON2018), Hyderabad, India, February 23-24, 2018
Indira Priyadarsini Jagiripu and Preeti Sharma, (2018), “Harnessing Power of Digital and Analytics for Agriculture sector in Indian markets”, SIBM-ASMA Annual Research Conference 2018 on Digital Innovation: Meeting the Business Challenges (DIGECON2018), Hyderabad, India, February 23-24, 2018
Indira Priyadarsini Jagiripu and Preeti Sharma, (2017), “Implementation of Analytics in the Agriculture Sector to Address Demand Supply Misfit in Indian Markets”, International Conference on Marketing Challenges in Emerging Markets (MCEM 2017) Hyderabad, India, December 8-9, 2017
Siddharth Jain and Preeti Sharma (2017), “ Levraging Mobile CRM – On Time Food Availability”, International Conference on Innovative Business Practices for Achieving Excellenec in Globalized Competitive Environment, Mumbai, India, February 18, 2017
Sawnell Godinho and Preeti Sharma (2017), “Helical Insight: Changing The Business Intelligence Landscape”, Global Research Conference (GRC) 2017, Goa, India, January 6-8, 2017
Shawnell Godinho and Preeti Sharma (2016), “Helical Insight: A Self Service Business Intellegence Tool”, Internatinal Conference on Environmental Science, Engineering and Management (ICESEM 2016), Bengaluru, India, August 13– 14, 2016
Preety Awasthi, Purnima S. Sangle, (2008),” Determinants of adoption of mobile Customer Relationship Management in India-An Empirical Study from User’s perspective”, International Symposium of Information Systems (ISIS 2008), Hyderabad, India, December 19-21 2008.
Preety Awasthi, Purnima S. Sangle, (2009),” Examining the factors underlying the implementation of mobile CRM – An Indian context”, Pacific Asia Conference on Information Systems (PACIS 2009), Hyderabad, India, July 10-12, 2009.