Preeti Sharma| IMT Hyderabad

Teaching Interests
Research Interests

Data Mining
Text Analytics
CRM Analytics
Business Research Methods
Data Visualization
Business Statistics
Big Data Analytics

Theories of Technology Adoption
Data Mining
Text Analytics
CRM Analytics
Customer Relationship Management
Mobile-CRM
Web Analytics
Big Data Analytics

Dubey, Neeraj Kumar, Preeti Sharma, and Purnima Sangle, (2020)."Implementation and adoption of CRM and co-creation leveraging collaborative technologies." Journal of Indian Business Research, Vol. 12 No. 1, pp. 113-132.
Preeti Sharma and Kartikey Nigam, (2020), “Use of Big Data Analytics in Operations Management: A Review Using Text Analytics” MDIM Business Review Journal, Vol. 1, No. 2, pp. 1-15.
Preety Awasthi, Neeraj Dubey, Purnima S. Sangle, (2014), “Contemporary Challenges in CRM Technology Adoption A Multichannel View”, International Journal of Electronic Customer Relationship Management 8(1-3), 51-71.
Preety Awasthi, Purnima S. Sangle, (2013) “Concerns Vital for Mobile CRM in banking: A Qualitative Study”, International Journal of Electronic Customer Relationship Management, 7(1), 45- 67.
Preety Awasthi, Purnima S. Sangle, (2013),” The importance of value and context for mobile CRM services in banking”, Business Process Management Journal, 19(6), 864 – 891.
Preety Awasthi, Purnima S. Sangle, (2012),”Adoption of CRM technology in multichannel environment: a review (2006-2010)”, Business Process Management Journal, 18(3), 445 – 471.
Purnima S. Sangle, Preety Awasthi, (2011),”Consumer’s expectations from mobile CRM services: a banking context”, Business Process Management Journal, 17(6), 898 – 918.

Preeti Sharma and Abhinav Srivastava, (2021), “Factors Impacting Usage of OTT Services Amidst Covid19 Lockdown”, 16th SIMSR GLOBAL MARKETING CONFERENCE, 2021 organized by K J Somaiya Institute of Management, Mumbai, India (Virtual Mode), May 5th - 6th 2021. (Won First Prize) (Best Paper Award)
Abhinav Srivastava and Preeti Sharma, (2021), “Examining the Adoption of Over-the-Top Platforms: From the lens of UTAUT2” 1st IIM Bodh Gaya Management Conference 2021 on Post COVID Management Strategies: Recovery, Resilience & Adaptation organized by IIM Bodh Gaya, Gaya, Bihar, India (Virtual Mode), April 23rd and 24th 2021.
Abheek Nandi and Preeti Sharma, (2021), “Comparative Study of Sentiment Analysis Techniques”, International Conference on Interdisciplinary Research in Technology and Management (IRTM 2021) Co-organized by SMART Society, USA, Virtual Mode, Kolkata, India, February 26th - 28th, 2021.
Abhinav Srivastava and Preeti Sharma, (2021), “Why Citizen’s Resist Contact Tracing Apps: Factors affecting Adoption of Aarogya Setu”, International Conference on Interdisciplinary Research in Technology and Management (IRTM 2021) Co-organized by SMART Society, USA Virtual Mode, Kolkata, India, February 26th - 28th, 2021.
Kartikey Nigam and Preeti Sharma, (2020), “Use of Big Data Analytics in Operations Management: A Review Using Text Analytics”, International Conference on Business, IT and Enterprise Architecture: Resurgence of Business and Economy - Post COVID 19 (ICBIT – 2020), Online Mode, Murshidabad, India, September 25th - 26th, 2020. (Best Paper Award)
Abhinav Srivastava and Preeti Sharma, (2020), “Covid-19, Aarogya Setu, and Well-being: The Changing Conundrum of Electronic Word of Mouth “, International Conference on Business, IT and Enterprise Architecture: Resurgence of Business and Economy - Post COVID 19 (ICBIT – 2020), Online Mode, Murshidabad, India, September 25th - 26th, 2020.
Sarthak Goyal and Preeti Sharma, (2020), “Research Gap Analysis on Inequalities faced by Employees in the Workplace using Text and Visual Analytics”, International Conference on Business, IT and Enterprise Architecture: Resurgence of Business and Economy - Post COVID 19 (ICBIT – 2020), Online Mode, Murshidabad, India, September 25th - 26th, 2020.
Preeti Sharma, (2019), “Privacy Preserving Data Mining Techniques: A Way to Create Customer Value”, 2019 IIM Indore - NASMEI Summer Marketing Information System Conference, Indore, India July 26th-28th, 2019
Neeraj Dubey, Preeti Sharma and Purnima Sangle (2019), “Co-creation with Collaboration – A new paradigm of Customer Relationship Management - - CRM 3.0”, 2019 IIM Indore - NASMEI Summer Marketing Information System Conference, Indore, India July 26th-28th, 2019
Preeti Sharma and Purnima Sangle, (2019), “Deriving value for and from adoption of cloud CRM”, 28th International Conference for Management of Technology (IAMOT 2019), Mumbai, India April 07th – 11th, 2019.
Neeraj Dubey and Preeti Sharma, (2019), “New Paradigm of CRM in Digital Era”, International Conference of Marketing Challenges in Emerging Markets, Hyderabad, India, January 18th-19th, 2019.
Preeti Sharma and Rajan Sharma, (2018), “Study of Text Mining: Interpreting Twitter Data from Movie (Padmaavati) Tweets Using Python & DBSCAN”, International Conference on Data Science, Machine learning, AI, IOT & Analytics (DATA Sci Conf’18) Hyderabad, India, February 22-23, 2018
Preeti Sharma and Promita Shakya, (2018), “Application of Sentiment Analysis and Text Visualization to Explore Customer Feedback”, SIBM-ASMA Annual Research Conference 2018 on Digital Innovation: Meeting the Business Challenges (DIGECON2018), Hyderabad, India, February 23-24, 2018
Indira Priyadarsini Jagiripu and Preeti Sharma, (2018), “Harnessing Power of Digital and Analytics for Agriculture sector in Indian markets”, SIBM-ASMA Annual Research Conference 2018 on Digital Innovation: Meeting the Business Challenges (DIGECON2018), Hyderabad, India, February 23-24, 2018
Indira Priyadarsini Jagiripu and Preeti Sharma, (2017), “Implementation of Analytics in the Agriculture Sector to Address Demand Supply Misfit in Indian Markets”, International Conference on Marketing Challenges in Emerging Markets (MCEM 2017) Hyderabad, India, December 8-9, 2017
Siddharth Jain and Preeti Sharma (2017), “ Levraging Mobile CRM – On Time Food Availability”, International Conference on Innovative Business Practices for Achieving Excellenec in Globalized Competitive Environment, Mumbai, India, February 18, 2017
Sawnell Godinho and Preeti Sharma (2017), “Helical Insight: Changing The Business Intelligence Landscape”, Global Research Conference (GRC) 2017, Goa, India, January 6-8, 2017
Shawnell Godinho and Preeti Sharma (2016), “Helical Insight: A Self Service Business Intellegence Tool”, Internatinal Conference on Environmental Science, Engineering and Management (ICESEM 2016), Bengaluru, India, August 13– 14, 2016
Preety Awasthi, Purnima S. Sangle, (2008),” Determinants of adoption of mobile Customer Relationship Management in India-An Empirical Study from User’s perspective”, International Symposium of Information Systems (ISIS 2008), Hyderabad, India, December 19-21 2008.
Preety Awasthi, Purnima S. Sangle, (2009),” Examining the factors underlying the implementation of mobile CRM – An Indian context”, Pacific Asia Conference on Information Systems (PACIS 2009), Hyderabad, India, July 10-12, 2009.

Abhinav Srivastava and Preeti Sharma, (2021), Why Citizens Resist Contact Tracing Apps: Factors affecting Adoption of Aarogya Setu, Published in Satyajit Chakrabarti, Rintu Nath, Pradipta Kumar Banerji, Sujit Datta, Sanghamitra Poddar, Malay Gangopadhyayad, Interdisciplinary Research In Technology And Management Proceedings Of The International Conference On Interdisciplinary Research In Technology And Management (IRTM, 2021) (Ist Edition, pp. 188-192), CRM Press(Taylor & Francis Group), DOI : 10.1201/9781003202240.
Abheek Nandi and Preeti Sharma, (2021), Comparative Study of Sentiment Analysis Techniques, Published in Satyajit Chakrabarti, Rintu Nath, Pradipta Kumar Banerji, Sujit Datta, Sanghamitra Poddar, Malay Gangopadhyayad, Interdisciplinary Research In Technology And Management Proceedings Of The International Conference On Interdisciplinary Research In Technology And Management (IRTM, 2021) (Ist Edition, pp. 188-192), CRM Press (Taylor & Francis Group), DOI : 10.1201/9781003202240.
Indira Priyadarshini Jagiripu and Dr Preeti Sharma, (2009)."Digital Innovation Meeting the Business Challenges by Dr Satya Prasad VK, Dr Tanmoy De, and Mr Rahul Jain", chapter editor in the book "Harnessing Power of Digital and Analytics for Argiculture Sector in Indian Markets", Published by Excel India Publisher.
Dr Preeti Sharma and Promita Shakya,(2009). “Digital Innovation Meeting the Business Challenges by Dr Satya Prasad VK, Dr Tanmoy De, and Mr Rahul Jain", chapter editor in the book "Application of Sentiment Analysis and Text Visulaization", Published by Excel India Publisher.

Received Dewang Mehta National Education Award in Women in Education Category in April 2017.
Received Prof. Indira Parikh 50 Women in Education Leaders Award in November 2018.
Received for the second time Prof. Indira Parikh 50 Women in Education Leaders Award Endorsed by World Federation of Academic & Educational Institutions in July 2019
Received 100 Most Dedicated Professors in World Education Congress being organized in July 2019

Education
Service

Fellow (Information Technology Management), National Institute of Industrial Engineering (NITIE), Mumbai
MCA, Indira Gandhi National Open University, New Delhi
M.Sc (Organic Chemistry), CSJM University, Kanpur
B.Sc. (ZBC) from CSJM University, Kanpur

IT-Infrastructure Chairperson IMT Hyderabad (August 2016 – May 2020)
Assistant Professor IMT Hyderabad (August 2014-Present)
Faculty at Magnus School of Business, Nagpur (2007-2008)
Faculty Member at ICFAI National College, Nagpur (2005–2007)
Faculty at Oriental Institute of Science & Technology, Bhopal (2004–2005)

As IT Infrastructure Chairperson following responsibilities were undertaken

Set-up of Big-Data Lab with 30 higher configurations systems
Set up a facility of 104 capacity IT-Lab
Campus was made Wi-Fi enabled

FDP Conducted

Conducted a Faculty Development Program on Text Analytics Using Python at IMT Hyderabad (23rd June 2020).
Conducted a Faculty Development Program on Big Data & Hadoop at IMT Hyderabad (May 27th – 28th, 2017).