Marketing Management, Consumer Behavior, International Marketing, Brand Management, Integrated Marketing Communication, Business Communication
Impact of globalization on consumer behavior, Analysis of various aspects of consumer behavior (e.g. cosmopolitanism, materialism, susceptibility to normative influences, price sensitivity etc.), Studying green consumption
Gupta, Nitin, Balaji, M.S. and Roy, Sanjit Kumar (2017), “Impact of Cultural Factors on Indian Consumers’ Brand Preference”, in Bang, Melewar and Schultz (Ed.), Asia Branding - Connecting Brands, Consumers and Companies (pp. 17-29). London, United Kingdom: Palgrave Macmillan (ISBN 978-1-137-48995-1).
Gupta, Nitin (2016), “Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture”, Psychological Reports, Vol. 118, Iss. 2, pp. 527-531. DOI: 10.1177/0033294116637731 (This journal is listed in Scopus and Cabell’s directory)
Gupta, Nitin (2016), “Measuring Consumer Acculturation – Discussion on a Prospective Approach”, Marketing Sciences and Inspirations, Vol. XI, No. 2, pp. 33-41. (This journal is listed in EBSCOhost research database, Ulrichsweb, Global Impact Factor and Econbiz, available at: http://www.mins.sk/wp-content/uploads/2016/08/MSI_v11_iss2.pdf)
Bose, Sunny and Gupta, Nitin (2013), “Customer perceptions of services based on SERVQUAL dimensions: A study of Indian commercial banks”, Services Marketing Quarterly, Vol. 34 No. 1, pp. 49-66. DOI: 10.1080/15332969.2013.739941 (This journal is ranked by ABDC as B, by ABS as 1 and is indexed in Scopus)
Gupta, Nitin (2013), “Understanding Acculturation of Consumer Culture in an Emerging Market – An Analysis of Urban, Educated, Middle-class Indian Consumers”, International Journal of Emerging Markets, Vol. 8 No. 1, pp.24-40. DOI: 10.1108/17468801311297264 (This journal is ranked by ABDC as C and is indexed in Scopus)
Gupta, Nitin (2012) “Impact of Globalization on Consumer Acculturation: A Study of Urban, Educated, Middle Class Indian Consumers”, Asia Pacific Journal of Marketing and Logistics, Vol. 24 No. 1, pp. 41-58. DOI: 10.1108/13555851211192696 (This journal is ranked by ABDC as B and is indexed in Scopus)
Gupta, Nitin (2011), “Extent of Susceptibility to Interpersonal Influence and Price Sensitivity among Indian Youth. Is there a Relationship between these Two Constructs?”, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 12 Iss. 4, pp. 61-69. DOI: 10.1108/17473611111185904 (This journal is ranked by ABDC as B and is indexed in Scopus)
Gupta, Nitin (2011), “Globalization Does Lead to Change in Consumer Behaviour: An Empirical Evidence of Impact of Globalization on Changing Materialistic Values in Indian Consumers and its Aftereffects”, Asia Pacific Journal of Marketing and Logistics, Vol. 23 Iss. 3, pp. 251-269. DOI: 10.1108/13555851111143204 (This journal is ranked by ABDC as B and is indexed in Scopus)
Supratim Kundu and Nitin Gupta (2017), “Consumer Behavior towards Purchase of Green Products vis-a-vis Ayurvedic Products”, Imperial Journal of Interdisciplinary Research, Vol-3, Issue-7, pp. 573-579.
Saran, Rashmita and Gupta, Nitin (2012), “Country of Origin vs. Consumer Perception: A Literature Review”, The IUP Journal of Marketing Management, Vol. XI, No. 4, pp. 66-75.
Gupta, Nitin and Shekhar, Vaibhav (2010), “Case on: The Indian Mid-Segment Passenger Car Industry”, IUP Journal of Business Strategy, September, Vol. VII, No. 3, pp. 60-72
Gupta, Nitin (2009), “Can Globalization Lead to Cultural Hegemony?”, The ICFAI University Journal of History and Culture, July& October, Vol. III, Nos. 3 & 4, pp. 113-122.
Shekhar, Vaibhav and Gupta, Nitin (2008), “Customer’s Perspectives on Relationship Marketing in Financial Service Industry”, ICFAI Journal of Management Research, September, Vol. VII, No. 9, pp. 68-79.
Gupta, Nitin (2007), “The Hit Formula! Can Characteristics of a Successful Movie be Determined?”, ICFAI Journal of Management Research, June, Vol. VI, No. 6, pp. 27-42.
Gupta, Nitin (2007), “Cultural Dynamics and Market Attractiveness”, ICFAI Journal of Management Research, January, Vol. VI, No. 1, pp. 63-77.
Gupta, Nitin (2006), “Awareness of Consumer Laws and Rights: A Case Study”, in Panwar, J.S., Mathur, N. and Dave, D.R. (Ed.), Consumerism: Global and Indian Perspectives, RBSA Publishers, Jaipur, pp. 109-120.
Gupta, Nitin et al. (2005), “Customer Focused Product Planning: A Conjoint Study on Hostel Accommodation Attributes”, The ICFAI Journal of Services Marketing, June, Vol. III No. 2, pp. 33-47.
Pattnaik, R.K., Gupta, Nitin and Reddy, Y. M. (2012), “Railway’s Artificially Low Pricing Structure an Anathema for the Consumer”, The Free Press Journal, Mumbai Ed., 20th March’12, p-17.
Gupta, Nitin (2005), “Emotional Appeal…Its all around us!” Advertising Express, August, Vol. 5, Issue 8, pp. 36-40.
Gupta, Nitin (2005), “Private Brands in Grocery Retailing: The Indian Scenario”, Advertising Express, April, Vol. V, Issue 4, pp. 40-46.
Gupta, Nitin (2005), “Book Review - Miller Robert and Williams Gary (2004), The 5 Paths to Persuasion: The Art of Selling your Message, Warner Business Books”, Marketing Mastermind, February, Vol. V, No. 2, pp.77-81.
“IKEA in India: Brick-and-Mortar vs. Online Foray”, MCEM Conference 2019 – International Conference on Marketing Challenges in Emerging Markets, at IMT-Hyderabad from 18 to 19 January 2019 (Full paper available in Marketing Challenges in Emerging Markets Conference Proceedings 2019, pp-113-114, ISBN 978-93-5268-308-6)
“Impact of Globalization Forces on Digital Natives and Digital Immigrants”, (Co-Author: Ankit Kesharvani), MCEM Conference 2017 - International Conference on Marketing Challenges in Emerging Markets, at IMT-Hyderabad from 8 to 9 December 2017 (Full paper available in Marketing Challenges in Emerging Markets Conference Proceedings 2017, pp-121-125, ISBN 978-93-5268-308-6)
“Measuring Consumer Acculturation - Discussion on a Prospective Approach”, Cross Cultural Business Conference 2016, at School of Management, University of Applied Sciences Upper Austria, Steyr Campus, Austria from 19 to 20 May 2016 (Full paper available in Proceedings of Cross Cultural Business Conference 2016, pp-30-37, ISBN 978-3-9504257-0-3)
“Blogging as a Marketing Tool”, (Co-Author: Supratim Kundu), International Conference on Digital Disruptions, Trends and Opportunities in Marketing, at IBS Business School-Mumbai from 11 to 12 March 2016.
“Consumer Behavior towards Purchase of Green Products vis-a-vis Ayurvedic Products – An Indian Perspective”, (Co-Author: Supratim Kundu), International Conference on Marketing Challenges in Emerging Markets, at Institute of Management Technology – Hyderabad from 21 to 22 January 2016.
“Impact of Globalization on Consumer Behavior Attributes: A Comparative Study between Developed and Emerging Markets”, (Co-Authors: Dr. Javier Flores Zamora & Dr. Olga Ivanova), International Conference on Marketing Challenges in Emerging Markets, at Institute of Management Technology – Hyderabad from 21 to 22 January 2016.
“Do (How) Digital Natives Adopts A New Technology Differently than Digital Immigrant? A Longitudinal Comparison of Four”, (Co-Authors: Ankit Kesharwani, Makam Balaji and Daniel Sherrll), AIM's 2nd International Conference on "Innovation in Marketing for Emerging Markets - Global Challenges and Opportunities", at Bangalore from 29 to 30 July 2012.
“Customer Perception of Services Based on the SERVQUAL Dimensions: A Study on Indian Commercial Banks”, (Co-Author: Sunny Bose), Fourth IIM-A Conference on Marketing in Emerging Economies, at Indian Institute of Management Ahmedabad from 5 to 7 January 2011.
“Relating Need for Touch with respect to Involvement and Perceived Risk: A Research Agenda”, (Co-Author: Subhash Jha), Fourth Great Lakes-NASMEI Marketing Conference, at Great Lakes Institute of Management Chennai from 23 to 24 December 2010.
“Cultural Interpenetration: Does it Really Occur Among Indian Consumers?”, Third IIM-A Conference on Marketing Paradigms for Emerging Economy, at Indian Institute of Management Ahmedabad from 7 to 9 January 2009.
“Cultural Impact on Indian Consumer’s Buying Behavior”, Business Optimization Research Wave – 2007, at NITIE Mumbai from 15 to 17 February 2007.
“Influence of Foreign Culture brought by Foreign Brands on Indian Consumers' Buying Behaviour: A Framework for Empirical Study”, Fourth AIMS International Conference on Management, at Indian Institute of Management Indore from 28 to 31 December 2006.
“The Impact of Globalization on Consumer Awareness in India”, First Association of Indian Management Scholars (AIMS) International Conference on Management, at Indian Institute of Management Bangalore from 28 to 31 December 2003.
Received “Best Professor in Marketing” Award at the ‘25th Business School Affaire and Dewang Mehta National Education Awards’ in Nov. 2017.
My views on Consumer Behavior and Marketing Strategies were quoted in popular press:
Received “The IBS Best Teacher Award” for teaching MBA students of IBS Hyderabad for the academic year 2008-09
Received ‘A grade – with outstanding performance’ in the Doctoral Seminar in Marketing courses held in fall semester 2005 and spring semester 2006 at Martin J. Whitman School of Management, Syracuse University, Syracuse, NY, USA.