Manoj Das, & Mahesh Ramalingam, 2022. "What drives product involvement and satisfaction with OFDs amid Covid-19", Journal of retailing and Consumer Services.
Gunjan Malhotra, & Mahesh Ramalingam, 2021. “Does Impact of Campaign and Consumer Guilt help in exploring the role of National Identity and Purchase Decisions of Consumers” Journal of Retailing and Consumer Services.
Manoj Das, & Mahesh Ramalingam, 2019. “How effective are your actions? Impact of perceived Consumer effectiveness on green purchasing behaviour” Academy of Marketing studies journal.
Mahesh Ramalingam, 2018. “Review on Social Media Marketing Tools and Effective Strategies”, Journal of Advance Management research.
Mahesh Ramalingam, 2018. “Evaluation of Service Quality Attributes in Public Bus Transport Corporation Using Importance‐Performance Map Analysis (IPMA)”. International Journal of Management, Technology and Engineering.
Mahesh Ramalingam. 2017. “A Hierarchical Model of Service Quality of Indian Railways website: Mediating Role of Customer Satisfaction” International Journal of Research in Finance and Marketing (IJRFM). Vol. 7 Issue 5, May – 2017, pp. 213-226.
Mahesh, R and B. Raja Shekhar. 2015 “Service Quality in Public Bus Transport Services: Weighted Gap Score Approach" International Journal of Applied Management Research (IJAMR). Vol 2(2); Page 23-40.
Mahesh Ramalingam & Manoj Das, “Role of Price Fairness and Environmental Concern Between Perceived Environmental Knowledge and Ecologically Conscious Consumer Behavior: Moderated Mediation Model”, International Marketing Conference (MCEM - 2019) January 18-19, 2019.
Mahesh, R, Murugan P, 2018. “MEASURING PASSENGERS BUS SERVICE QUALITY: DEVELOPMENT OF CONTEXT SPECIFIC SCALE”. The 12th NASMEI CONFERENCE 2018 An International Marketing Conference in India December, 2018 (Accepted for presentation)
Mahesh R and Supratim Kundu. 2017. “Adoption of video calling App: An empirical evaluation of the unified theory of Acceptance and use of Technology”Marketing challenges in emerging markets (MCEM) conference at IMT Hyderabad. During Dec 8 & 9 2017.
Mahesh, R and Murugan P. 2016. “How Service Quality Stimulates Passengers’ Attitudinal Loyalty? An Integration of Social Exchange and Stimulus-Organism-Response Theories”. The 10th NASMEI CONFERENCE 2016 An International Marketing Conference in India 23rd & 24th December.
Mahesh, R and B. Raja Shekhar. 2016. “The Relationship between Service Quality and Attitudinal Loyalty: An Integrated Framework”. 9th Doctoral thesis conference organized by IBS, in collaboration with IGIDR, Mumbai, at IBS campus in Hyderabad on April 21-22, 2016.
Mahesh, R and B. Raja Shekhar. 2014. The Role of Corporate Image and Customer Satisfaction in the Relationship between Service Quality and Attitudinal Service Loyalty: A Serial Mediation Approach. Third international Marketing conference MARCON 2014, organized by Indian Institute of Management Calcutta, December 18-20, 2014.
Mahesh, R., Chitti Seshu, J and B. Raja Shekhar. 2014. Service Quality of IRCTC Website: An Assessment of a Hierarchical Model with Mediating Effect Using Partial Least Squares (PLS). 15th International Conference on “Advances & Challenges in Global Business, Management, Economics, Tourism and Information Technology”. Organized by Research Development Association and Research Development Research Foundation in collaboration with the Rajasthan Chamber of Commerce & Industry at Puducherry during 21st & 22nd November, 2014.
Mahesh, R., 2011. Supply Chain Management (SCM) in Indian Dairy Industry. Towards Managerial Excellence Challenges and Choices. Macmillan. New Delhi. ISBN: 0230-33261-7.
Mahesh, R., 2010. Determinants of Competitiveness of Medium-Scale Industries in Union Territory of Puducherry. Winning strategies for business development and information processing, Charulatha Publication, First Edition-May 2010.ISBN NO-978-81-904915-0-1.
Mahesh, R., 2009. Challenges and Strategies – Enhancing Competitiveness of Indian Tourism Industry, Crisis Management- The challenges of Tourism & Hospitality, Department of Tourism Studies, Pondicherry University. April 30, 2009.
Five-day workshop on Structural Equation Modelling: Testing mediation and moderation models. During 16-18 May 2018.
Delivered a lecture in Two-Week FDP on Research Methodology-using MS Excel, SPSS and R programming at University of Hyderabad. During November 20th 2017.
Short Term Training Program (STTP) on Data Analysis using SEM at Manipal University Jaipur. During 1-13 October 2017.
Mahesh, R and Murugan P. 2016. “How Service Quality Stimulates Passengers’ Attitudinal Loyalty? An Integration of Social Exchange and Stimulus-Organism-Response Theories”. The 10th NASMEI CONFERENCE 2016 An International Marketing Conference in India 23rd & 24th December.
Three days’ workshop on Advanced Data Analysis Using Smart PLS at IMT Hyderabad. During 17 - 19, November 2016.
