Analytics was identified as a major area of teaching and research at IMT Hyderabad. Courses such as Machine Learning, Visual Analytics, Decision Analytics, AI & Deep Learning and Big Data Analytics was introduced as part of the curriculum. The activities of the centre include:
As digital technologies are becoming more simple and affordable, consumers expect highly customized products & services and with explosion of data on internet, consumers expect a highly personalized information and communication from organizations. Many current digital practices have not yielded the desired organizational performance metrics. This is precisely where Digital Marketing Centre comes in right bled of latest theoretical knowledge and practical experience. The role of Digital Marketing – Centre of Excellence is to optimize the potential opportunities of digital media and technology with increased efficiency and effectiveness to enable organizations meet their omni-channel marketing goals.
The Centre for Leadership is focused on a broad range of activities in the area of learning, teaching, developing and researching leadership. More specifically, It focuses on innovative technologies that help engage students in pre-class, in-class, and post-class settings through exercises, assignments, simulations, and self-learning opportunities. It also offer leadership courses as part of course curriculum for IMT students and blended (online + offline) learning opportunities for working professionals.
Diversity management is the “recognition and valorization of individual differences”. The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and and recognize individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socioeconomic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. It is the exploration of these differences in a safe, positive, and nurturing environment. Moreover, it is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity in each individual.
