Aariz Faizan Javed is an Assistant Professor at IMT Hyderabad in the area of Analytics and IT. He completed his engineering in Computer Science and worked with Mahindra Comviva. His PhD is from Indian Institute of Management Ranchi in the area of Management Information Systems and Business Analytics. His research interests include Artificial Intelligence, Natural Language Processing, Recommender Systems and their application to the marketing field. Apart from this he also has a keen interest in business analytics, Predictive Analytics, Marketing analytics as well as the business of artificial intelligence. His research work has been published in Scopus Indexed, ABDC Listed Peer Reviewed Journal. He has also presented his research work at various national and international conferences He was involved as the Technical Program Committee member as well as reviewer for the International Conference on Advances in Data-driven Computing and Intelligent Systems (ADCIS 2022). He has been a valued member of the Decision Sciences Institute (United States of America) which has a network of over 2,300 academicians and practitioners.