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Faculty

Name: PROF. (DR.) Manoj Das

Designation: Associate Professor

Qualification: M.Sc (Organic Chemistry), MBA (Marketing), FPM (IIM Indore)

Functional Area: Marketing

DOJ: 11 April 2016

Email Id: manoj_nair@imthyderabad.edu.in

Phone: 08414671691

Teaching Interests
Research Interests

Core Courses:

Marketing Management-1
Marketing Management-2

Electives:

Retail Management
Integrated Marketing Communication
Pricing
Services Marketing
Sales and Distribution Management

Services Marketing
Green Marketing
Human Computer Interaction

Das, M and Ramalingam M (2023), “To praise or not to praise- Role of word of mouth in food delivery apps.”, Journal of Retailing and Consumer Services, 74, 103408. (A Category - ABDC Classification)
Das, M and Ramalingam M (2022), “Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering." International Journal of Bank Marketing,40(7), 1654-1679. (A Category - ABDC Classification)
Das, M.,& Ramalingam, M. (2022), “What drives product involvement and satisfaction with OFDs amid COVID-19?” Journal of Retailing and Consumer Services, 68, 103063. (A Category - ABDC Classification)
Das, M (2022), “It's too much to handle: Effect of Advertisement overload and its impact on satisfaction.”, Empirical Economics Letters, 20(4),69-80. (C Category -ABDC Classification)
Manoj Das & Ramalingam (2019), “Does Knowledge Translate into Action? Impact of Perceived Environmental Knowledge on Ecologically Conscious Consumer Behavior”, Theoretical Economic Letters ,9(5),1338-1352.
Das, M and Ramalingam,M (2019), “How effective are your actions impact of perceived environmental effectiveness on green purchasing behavior”. Academy of Marketing Studies Journal, 23(2), 2019(ABDC - C Category),1-8
Manish Gupta, Musarrat Shaheen & Manoj Das (2018)," Engaging employees for quality of life: mediation by psychological capital." The Service Industries Journal, 39(5-6), 403- 419. (ABDC-B Category
Das, M. (2014), "Using Social Networking Sites (SNS): Mediating Role of Self Disclosure and Effect on Wellbeing. Indore Management Journal.
Agrawal, A & Das, M. (2013), Green Marketing, Indira Management Review, 6(1), 17-32

Published a book chapter for a book titled "New Age Admission Strategies in Business Schools" on the theme “Future of Business Education and admission challenges” published by IGI Global (https://www.igi-global.com/book/new-ageadmissions-strategies-business/218589)

Dinesh Jaisinghani, Manoj Das, Mahesh Ramalingam. (2020), Persistence of financial efficiency for Automobile Industry in China 4th International conference on â€œMarketing Challenges in Emerging Markets at IMT Hyderabad, January 17 & 18, 2020.
Das Manoj (2016),"We are on the same team-Let me help you- Role of employee customer identification in adapting the service offering" presented at 10th NASMEI conference, Great lakes institute of Management, Chennai, December ,December 22-24,2016.
Das Manoj (2015), "Customer Experience -A Stewardship Paradigm "presented at ANZMAC Doctoral Colloquium, Sydney, Australia, November 28-29th, 2015.
Das Manoj & Jayasimha K.R. (2015), "Winning Customers - The Stewardship Way" presented at ANZAM 2015 Conference themed "Managing for Peak Performance", Queenstown, New Zealand, December 2 - 4, 2015.
Das Manoj (2015), "Workplace spirituality: A spiritual mentoring approach" presented at International Conference on ‘Research and Business Sustainability’ -IIT Roorkee (Greater Noida Campus), December 4-6 2015.
Das Manoj (2014), "Digital Extended self unleashed : Beyond the realm of Virtual world ", presented at First International Conference on Information Systems Research and Teaching (ICISRT) – 2014, IIM Indore, December 22- 23, 2014.
Das Manoj (2013), "Destination marketing - A conceptual framework", presented at Fifth International Conference on Excellence in Research and Education (CERE-2013) IIM Indore, May 9-12, 2013

https://www.pagalguy.com/articles/how-imt-hyderabad-adds-value-to-a-student-and-transforms-him-her.

Education
Service

FPM (Marketing) - Indian Institute of Management, Indore
MBA (Marketing) – Rashtrasant Tukudoji Maharaj Nagpur University (RTMNU)
M.Sc(Organic Chemistry) – Rashtrasant Tukudoji Maharaj Nagpur University (RTMNU)
B.Sc (Industrial Chemistry) – Rashtrasant Tukudoji Maharaj Nagpur University (RTMNU)

Institute of Management Technology, Hyderabad - 11th April 2016- till date (Area chair from 1st July 2020)
Balaji Institute of Modern Management, Pune – Assistant Professor- January 2012- June 2012
Datta Meghe Institute of Management Studies, Nagpur –Lecturer - August 2011- January 2012
J D College of Engineering and Management, Nagpur –Lecturer - September 2009 –July 2011

Chairperson of Branding, Public Relations and Communication
Member of International Relations Committee
Member of PGP Committee

Conducted a 21-day training program (from 21 January - 14 February 2019) for 26 employees of Apollo Tyres Limited who would be joining as customer service associates.
Conducted 2 sessions on Personal Branding and Storytelling in Post Graduate Certification in Leadership (6 months) for 35 employees of Aurobindo Pharma (2nd December,2022) for their mid-level managers.
Conducted 1 session on Essential Leadership Communication in Leadership and Personal Effectiveness Program (2-day program) for 23 employees of Aurobindo Realty (9th December,2022) for their mid-level managers.
Conducted 1 session on Personal Branding and Storytelling in Leadership and Personal Effectiveness Program (2-day program) for 27 employees of Bharat Financial Inclusion Ltd (14th February,2023) for their mid-level managers

Attended a CEP course on “Research Approaches and Methods in Management and Social Sciences” conducted at IIT Bombay from June 3-7, 2019.
Attended a workshop on Fundamentals of Data Analysis & Reporting for Research and Publication- Module 1from June 10-15, 2019 at IIM Kozhikode.
Attended case writing workshop organized by IMT Nagpur from January 2-4, 2019 facilitated by Dr. V. G Narayanan.
Attended paper development workshop organized by IMT Ghaziabad from December 18-19, 2018 facilitated by Dr. Ajai Gaur. Attended “Case method teaching seminar offered by HBP and IIM A case center” from December 1-2, 2017 at IIM Ahmedabad.
Attended Teaching with simulation workshop from October 27-28, 2017 hosted by SPJIMR, with content support of Harvard Business Publishing.
Attended Doctoral Consortium on Teaching from August 28-30, 2015,held at Indian School of Business, Hyderabad Campus
Attended Summer School 4.0 held at IIM Ahmedabad from April 4 - 11, 2015(Quantitative Track).
Attended two-day workshop on PLS-SEM conducted by Prof. Joseph Hair at ITM University from January 15- 16, 2015.
Attended Faculty Development Program on Entrepreneurship, held at IMT Nagpur from December 28, 2009- January 9, 2010.
Attended 1-day Faculty Development Program on “Case Methodology for Teaching Business Management” held at Department of Management Technology, SRKNEC, Nagpur on December 20, 2010

Conducted a one-day online workshop on Case Teaching,24 June 2020.

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