Name: Prof. Dhananjay Kumar Singh
Designation: Assistant Professor
Qualification: Ph.D(Pursuing), MBA, B.SC
Functional Area: Marketing
Email Id: [email protected]
Phone:040 3016 1651
- Marketing Strategy, Rural Marketing, Sales and Distribution, Services Marketing, Family Business Governance.
- Singh, Dhananjay (2012). Global financial crisis: Positives for India. In Mathur, Gautham (Ed.), Global Economic Crisis: The Strategic Way Out (pp. 19-29). Excel Publishers.
- Authored an article titled “Advertainment: A promotion tool” published in February 2010 issue of Global CEO (ICFAI University Press).
- Authored an article titled “Succession planning for family business continuity” published in August 2009 issue of Global CEO (ICFAI University Press).
- Reviewed eight books in the areas of strategy and marketing. All the book reviews are published in different issues of Best Book (A magazine of ICFAI University Press).
- A case study presentation titled “Indian Premier League: Anything but Cricket” at Dhruva International Case Writing Competition on 22/12/2012.
- Co-authored a paper titled “Information Technology and Rural Reach – A Study of Life Insurance Sector in India” at the 13th Annual Global Information Technology Management Association (GITMA) Conference organized by Alliance University, Bangalore (June 17-19, 2012).
- Presented a paper titled “Indian-born CEOs at MNCs: Managerial Acumen or Market Necessity” at the National HR Conference organized by SDMIMD Mysore (December 16-17, 2011).
- Contributed a paper titled “Reaching out to Rural Consumers: A Study of FMCG Sector” at the National Conference on Futuristic Trends in Management organized by Dr.B.V.Raju Institute of Technology, Hyderabad (September 9-11, 2011).
- Presented a paper titled “Institutionalizing Family Business Governance: Preserving Family Business Legacy” at the 2nd IASBE Asia Region conference organized by Alliance University, Bangalore (July 16-17, 2011).
- Presented a case titled “Community development initiatives of Saudi German Hospitals, Jeddah” at the Islamic Development Bank Conference, Jeddah (January 2007).
- Contributed a paper titled “Entrepreneurship and Family Business” at the Entrepreneurship 2K conference organized by HCT Abu Dhabi and MIT Solan at Jumeriah Beach, Dubai (September 2006).
- Contributed as a resource person to the Executive Development Programs, Faculty Development Programs, and Student Development Programs conducted by Promotions Development Department at ICFAI Foundation for Higher Education (IFHE) Hyderabad at various places in India
- Contributed as a resource person to the workshop on “communication and conflict in family businesses for family business owners” at Family Business Academy, Jeddah, Saudi Arabia in October 2006.
- Part of a team that drafted family manuals (a tool for family and business interaction) for three family business houses in Saudi Arabia.
