Dhananjay Kumar Singh| IMT Hyderabad

Teaching Interests
Research Interests

Brand Management
Personal Branding
Sales & Channel Management
Rural Marketing

Distribution challenges in rural markets
Personal Branding
Family Business Governance Issues

Singh, D. (2020). “Branding during recession: The brand managers’ perspective”, Journal of Marketing Vistas, 10(1), pp. 2-12.
Singh, D. (2018). “Haats and melas - Facilitating rural reach and accessibility”. International Journal of Marketing and Management Research, 8(6), pp.1-8
Singh, D. (2017). “Reaching out to rural consumers: A study of FMCG sector”. Journal of Marketing Strategy. 5(3), pp. 313-321.
Singh, D. (2017). “Marketing innovations for Inclusive Growth – A Study of LIC of India”. International Journal of Marketing and Management Research. pp. 1-11.
Singh, D., Balivada, P. (2017). “Luxury redefined – ‘The Exclusivity Clause”. International Journal of Research in Finance and Marketing. 7(4), pp. 30-35

A case study on “Pro Kabaddi League – Leveraging Secondary Brand Associations to Build Brand Equity” uploaded on the Case Centre (ECCH) Product number 5180101-1
Teaching note on “Pro Kabaddi League – Leveraging Secondary Brand Associations to Build Brand Equity” uploaded on the Case Centre (ECCH)
Singh, D. (2013). Indian premier league: Anything but cricket. Vidwat, 6(1), 31-38.

Chapter titled, "Global Financial Crisis: Positives for India”, published in the edited book Global Economic Crisis - The Strategic Way out By Prof. S.K. Singh et al BHU Varanasi, Excel India Publishers, New Delhi, 2012, Pg No-112, ISBN-978-9381361-95-5.

Singh, D.; “Pro Kabaddi League – Rebranding Kabaddi.” 8th IBS Conference on Marketing and Strategy held at IBS Hyderabad, November 15-16, 2019
Singh, D.; “Vindhya e-Infomedia – Empowering the Differently Abled.” 3rd International Conference on Social and Business Challenges in Digital Era held at IMT Hyderabad, January 18-19, 2019
Singh, D.; Telenor Microfinance Limited - Banking the Unbanked.” 2nd at the Marketing Challenges in Emerging Markets (MCEM) Conference held at IMT Hyderabad, December 8-9, 2018
A case study presentation titled “Bridging the Digital Divide – The StoreKing Way” at the international conference on Marketing Challenges in Emerging Markets at IMT Hyderabad on January 21-22, 2016
Co-authored a paper titled “Information Technology and Rural Reach – A Study of Life Insurance Sector in India” at the 13th Annual Global Information Technology Management Association (GITMA) Conference organized by Alliance University, Bangalore on June 17-19, 2012.
Presented a paper titled “Indian-born CEOs at MNCs: Managerial Acumen or Market Necessity” at the National HR Conference organized by SDMIMD Mysore on December 16-17, 2011
Presented a paper titled “Institutionalizing Family Business Governance: Preserving Family Business Legacy” at the 2nd IASBE Asia Region conference organized by Alliance University, Bangalore on July 16-17, 2011
Presented a case titled “Community development initiatives of Saudi German Hospitals, Jeddah” at the Islamic Development Bank Conference, Jeddah, in January 2007
Contributed a paper titled “Entrepreneurship and Family Business” at the Entrepreneurship 2K conference organized by HCT Abu Dhabi and MIT Sloan at Jumeriah Beach, Dubai in September 2006

Singh, D. (2021), “Village folk taught me a lesson in self-restraint, discipline”, The Times of India, April 7, pp. 5
Singh, D. (2020), “Decoding Rs 20 L cr push: Mammoth package, miniscule stimulus”, The Pioneer, June 4, pp. 8
Singh, D. (2019, April). Selecting the right MBA specialization. Careers360, 284-85
Singh, D. (2018, September). Campus Hiring at B-Schools – The Recruiters’ Perspective. Shiksha Knowledge Series, Retrieved from https://www.shiksha.com/mba/articles/mba-campus-placements-what-do-recruiters-want-in-a-b-school-graduate-blogId-19165
An article on “The Power of MBA is Intact” published in June 2018 issue of Careers 360
An article on “IPL’s Ripple Effect – Sports League in India” published on May 19, 2018, https://collegedunia.com/news/c-55930-ipls-ripple-effect--sports-league-in-india
An article on “IPL follow through: Run into Growth of Sportainment in India” published on June 28, 2018, in The Hans India http://www.thehansindia.com/posts/index/Cricket/2018-06-28/IPL-follow-through-Run-into-Growth-of-Sportainment-in-India/393348

Category award winner in management studies in the best faculty video contest conducted by MyKlassroom.com, in October 2013.

Education
Service

(Ph.D)
M.B.A
B.Sc.

Faculty member at IMT Hyderabad since March 2013

Total academic experience of 19+ years.

Member of the Admissions Committee
Member of the Branding, PR & Communication Committee
Member of the Executive Education Committee
Admission Chair for five years

Designed and delivered sessions on “Leading Your Way to Success” in the MDP on ‘Visual Analytics and Leadership’ for MIT Pune on November 28-29, 2019 at IMT Hyderabad.
Co-designed and co-delivered a three day MDP on “Leadership and Personal Effectiveness” for senior employees of Ramky Group on Feb 24-26, 2018 at IMT Hyderabad
Delivered four sessions in the MDP on “Emotional Intelligence for Personal Effectiveness” for employees of Royal Audit Authority of Bhutan on Feb 19-24, 2018 at IMT Hyderabad
Delivered a session on “Successful Digital Interventions in Banks” in a MDP on Digital Banking at IMT Hyderabad on October 13, 2017
Co-designed and co-delivered a MDP on “Effective Leadership” for TRANSO employees at IMT Hyderabad on May 25-26, 2017
Conducted a half-day session on “The role of Marketing in Key Account Management” at the GlaxoSmithkline’s annual retreat on Feb 10, 2016 at Gachibowli, Hyderabad.
Contributed as a marketing faculty to five short term entrepreneurship development workshops conducted by Saudi Entrepreneurship Development Institute, Jeddah, Saudi Arabia from January 2006 to June 2007

Attended the following FDPs:

Three-day workshop on “Digital Theory Models” conducted by Prof.N.Venkatraman, Questrom School of Business, Boston University held at IMT Ghaziabad from July 19-21, 2018.
Three-day FDP on “Construct and Theory Development in Social Sciences” by Dr.Naresh Malhotra, Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, held at IMT Ghaziabad from 29/11/15 to 1/12/15.
IVEY Case Development Teaching and Writing Workshop organized from January 6-9, 2014 at IMT Nagpur.