Dr. Pradeep Kumar Mohanty

Dr. Pradeep Kumar Mohanty

Assistant Professor - Marketing
  • Ph.D
  • MBA
  • M.Sc. (Agri.)
  • Sales & Distribution Management
  • Brand Management
  • Marketing Management
  • Integrated Marketing Communication

Telephone : 040-30461503, 9551669797

Email : pkmohanty@imthyderabad.edu.in

Prof. PK Mohanty is currently pursuing Ph.D. in Marketing from Anna University, Chennai. He is a postgraduate in agriculture and holds a MBA degree from Utkal University, Bhubaneswar. He is having more than 15 years of work experience specially in agri input industries such as E.I.D Parry India (Pvt.) limited (1999-2003), Paradeep phosphates Limited (2003-2007 & 2011-2014),  DCM Shriram Consolidated limited (2007-2011).His teaching interest includes Integrated Marketing Communication, Branding, Sales and Distribution Management. His research interest includes purchase intention, customer satisfaction and brand loyalty (Survey research).

  • Mohanty, Pradeep Kumar, & Kumar, N Senthil. (2017). Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA. Journal of Brand Management, 1-22.(ABDC-A )
  • Presented research paper titled “Measuring Farmer’s preferences (Satisfaction and Brand Loyalty) towards Indian Fertilizer Brands Using Data Envelopment Analysis” in the Conference on Brand Management (CBM 2016), April 16-17, 2016 organized by Indian Institute of Technology, Delhi and published in the conference proceeding by Emerald India, ISBN: 9781786354112.