Prof. Deviprasad Ghosh

Prof. Deviprasad Ghosh

Assistant Professor & Area Chairperson – Marketing
  • MBA (Marketing) from S.P. Jain Institute of Management & Research (SPJIMR), Mumbai
  • B.E. (Electrical & Electronics) from Birla Institute of Technology, Mesra, Ranchi
  • Project Management Professional (PMP) from Project Management Institute (PMI), Pennsylvania, USA
  • Customer Relationship Management (CRM)
  • Digital Marketing & e-commerce
  • Marketing Strategy
  • Integrated Marketing Communications & Media
  • Project Management

Contact Details:040-30461696
Mobile: +91-9324705051
Official e-mail id: devghosh@imthyderabad.edu.in
Personal e-mail id: dp_ghosh@yahoo.com

In my 22 years of industry and academic experience that include 12 years of senior leadership role as Functional Head with reputed organizations such as Vice President – Marketing with Obopay Mobile Technology (Nokia Financial Services), National Head – Marketing (Vice President) with ZEE Networks, National Head –Marketing (General Manager) with Reliance Communications, and Managing Director with Graph-Matrix Business Solutions.

I have built my reputation as a Versatile Marketing & Products Professional, Consultant and Trainer. My experience spread across IT / Telecom, Technology, Media & Communications and Education sector. Notable highlight of my career has been creating new markets and products from start with Organisation building, Product Development, Pricing, Communication Development, Media strategy, Market Launch, Product & Process Training, Business Development, and managing the P & L for the product portfolio. Few successful launches managed are:

  • India’s First CDMA Mobile Phone and Services – Reliance India Mobile
  • India’s First Wireless Internet Product & Services – Reliance NetConnect
  • India’s First Fixed Wireless Phone – Reliance FWP
  • India’s First Dual SIM phone – CDMA + GSM Dual SIM Reliance Mobile Blackberry
  • India’s First HITS Satellite Television (DISH TV) and Digital Cable Television (SITI DIGITAL) with Zee Networks
  • Launched 3G, WiFi, Apple Phone and Data Dongle with Aircel.

In addition I have worked in Media & Communication sector with notable agencies FCB-ULKA and LINTAS where I build leading brands such as Walls’ Ice Cream, Knorr Soups, Amul, Castrol Lubricants, Godrej Storwel, Novartis, Wipro, HDFC Bank and HDFC Home Loans

I have also served as Marketing Consultant with Business schools NIS Sparta Mumbai,  School of Business, Kaziranga University, Jorhat and leading corporates.

    • Topic: “Strategic Planning Model for Suppliers of Unbranded Retailer Products: A Case Study of a Small Enterprise supplying Leather Goods”.
    • Name of Publication: “SIDDHANT -A Journal of decision making”; (Issue: Sept., 2011; Print ISSN: 2231-0649; Online ISSN 2231-0657); Name of Publisher: Regional Institute of Management, Bhubaneswar, India
    • Topic: “Food Adulteration in India – An issue of Policy or Social Systems?”
      Name of Publication: “International Journal of Social Sciences”; (Issue: June, 2012; Print ISSN: 2249-6637; Online ISSN 2321-5771); Name of Publisher: ND Publications, New Delhi, India
  • Presented paper “Customer Relationship Management (CRM) Practices in Indian Telecommunication Industry and its linkage to Organisational performance- A Conceptual Paper” in the International Conference on Marketing Challenges in Emerging Markets held at Institute of Management Technology, Hyderabad from 21st to 22nd January, 2016.
  • Marketing of Police Services for DSP Probationers, Assam Police at Police Training Institute, Dergaon, Assam
  • PMP Training Programs for Corporate Executives