Dr. Mahesh Ramalingam
Dr. Mahesh Ramalingam is an Assistant Professor in IT & Analytics area at IMT Hyderabad. He teaches Data Analysis for Decision Making. He began his career as Market Research Analyst in Sailotech Private Limited, where he worked on Big Data Analytics and Predictive Modelling using R and Python. His primary areas of interest are service quality and customer behavioral intention outcomes and other works include development of metrics to evaluate marketing decisions (e.g. customer segmentation, purchases, returns). He has conducted workshops and FDPs related to scale development process, multivariate data analysis, covariance based structural equation modeling, partial least squares structural equation modeling, FIMIX, Prediction-oriented-segmentation, mediation analysis, moderation analysis and conditional process modeling. Dr. Mahesh holds a Ph.D in Management from University of Hyderabad.
Mahesh, R and B. Raja Shekhar. 2016. “Service Quality in Public Bus Transport Services: Weighted Gap Score Approach” International Journal of Applied Management Research (IJAMR). Vol 2(2); Page 23-40.
- Mahesh, R and B. Raja Shekhar. 2016. “The Relationship between Service Quality and Attitudinal Loyalty: An Integrated Framework”. 9th Doctoral thesis conference organized by IBS, in collaboration with IGIDR, Mumbai, at IBS campus in Hyderabad on April 21-22, 2016.
- Mahesh, R and B. Raja Shekhar. 2014. The Role of Corporate Image and Customer Satisfaction in the Relationship between Service Quality and Attitudinal Service Loyalty: A Serial Mediation Approach. Third international Marketing conference MARCON 2014, organized by Indian Institute of Management Calcutta, December 18-20, 2014.
- Mahesh, R., Chitti Seshu, J and B. Raja Shekhar. 2014. Service Quality of IRCTC Website: An Assessment of a Hierarchical Model with Mediating Effect Using Partial Least Squares (PLS). 15th International Conference on “Advances & Challenges in Global Business, Management, Economics, Tourism and Information Technology”. Organized by Research Development Association and Research Development Research Foundation in collaboration with the Rajasthan Chamber of Commerce & Industry at Puducherry during 21st & 22nd November, 2014.