Strategic Digital Marketing

This program will help managers to develop a digital strategy. It will provide them with a framework to develop a digital strategy and integrate over all with marketing & business strategies.

Key topics covered:

  • How do digital channels and media differ from traditional?
  • Understanding your online marketplace – free tools and analysis techniques
  • Setting goals for digital marketing
  • Competitive online strategies
  • Success factors for deploying digital marketing mix: Search engine marketing, SEO, Pay Per Click, Social Media, Online PR, Affiliate marketing and Email marketing
  • Refining your site and content strategy to create a compelling online value proposition

This program caters to the middle and upper level sales and marketing personnel working in various sectors and industries e.g. - FMCG, consumer durables, automobiles, retailing, financial and other services, etc. The program would also be immensely beneficial for the working professionals from other functional areas who have not undergone formal programs in the area of digital marketing.

Part time Weekends (3 Months) for 45 hours. 12 Saturdays/Sundays (one session of 1.5 hours duration = 30 sessions, 45 hours total). Program can be offered in Online, Classroom and hybrid (Online + Classroom mode).

The following topics would be covered in the program:

  • Introduction to Digital Businesses & Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Display Advertising
  • Content Marketing
  • Building website Traffic: Email Marketing / Mobile Marketing / Affiliate Marketing
  • Social Media Optimization & Marketing (SMO/SMM)
  • Social Media Analytics – Structured Data & Unstructured Data
  • Web Analytics
  • Viral Marketing
  • Website Marketing

Case Study/ Live Situations/ Hand-on exercises based – Group activities + Lecture Sessions + Workshop sessions

The focus of assessment is to provide continuous feedback to the participants by way of using a variety of methods such as, case analysis, presentations, quizzes, project reports, group and individual assignments.

Fees: Rs. 45,000/- + Applicable taxes per student.

(The class should have minimum student strength of 10 students).

Prof. Devi Prasad Ghosh, Assistant Professor – Marketing, IMT Hyderabad

Webpage: faculty/deviprasad

Prof. Ghosh has more than 25 years of industry practitioner, teaching and training experience in Marketing & Business Management. He has the right balance of practitioner and teaching experience to be ideal corporate trainer and consultant. He Launched India’s First CDMA Mobile Services – Reliance India Mobile, India’s First Wireless Basic Phone – Reliance FWP, India’s First Wireless Internet – Reliance NetConnect, India’s First Dual SIM Phone - Reliance Mobile Blackberry (CDMA + GSM), India’s First HITS Digital Television (SITI DIGITAL) with Zee Television Networks. and 3G services in India with Aircel.

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