Dr. Rambalak Yadav

Dr. Rambalak Yadav

Assistant Professor – Marketing
  • PhD (Indian Institute of Technology -ISM, Dhanbad)
  • MBA (Indian Institute of Information Technology-Allahabad)
  • Marketing Management
  • Services Marketing
  • Rural Marketing
  • Green Marketing
  • Retail Marketing

Telephone : 8186802138
Email : rbyadav1988@imthyderabad.edu.in

Dr. Rambalak Yadav is an academician with 2 years of post graduate and undergraduate level teaching experience. Prior to joining IMT Hyderabad, he was associated with ICFAI Business School, Hyderabad, from May 2016 to October 2017.  He is PhD from Indian Institute of Technology (ISM) Dhanbad in the area of green consumption behavior. Rambalak is a recipient of Junior Research Fellowship and National Eligibility Test certificate awarded by University Grants Commission, Government of India.

Articles authored by him are published in reputed international journals such as Appetite, Ecological Economics, International Journal of Contemporary Hospitality Management, International Journal of Bank Marketing, Journal of Cleaner Production, Journal of Retailing and Consumer Services   etc. In last couple of years, he reviewed articles for International Journal of Emerging Markets Management of Environmental Quality: An International Journal, Appetite, Management Decision, Energy Efficiency, Journal of Cleaner Production among others. His research interest lies in the area of pro-environmental behaviour, green consumption and technology adoption.

International Journals

  • Yadav, R., & Pathak, Govind Swaroop. (2017). Determinants of Consumers’ Green Purchase Behavior in a developing nation: Applying and extending the Theory of Planned Behavior. Ecological Economics, 134, 114-122. Elsevier Publications (SSCI Indexed Journal, Thomson Reuter’s Impact factor – 3.227) (ABDC Journal Quality List – A ranking).
  • Yadav, R., & Pathak, Govind Swaroop (2016). Young consumers’ intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739. Elsevier Publications (SCIE Indexed Journal, Thomson Reuter’s Impact factor – 4.959).
  • Yadav, R., & Pathak, Govind Swaroop (2016). Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite, 96, 122-128. Elsevier Publications (SCI Indexed Journal, Thomson Reuter’s Impact factor – 3.125) (ABDC Journal Quality List – A ranking).
  • Yadav, R., Dokania, A., & Pathak, Govind Swaroop. (2016). The influence of green marketing functions in building corporate image: Evidences from hospitality industry in a developing nation. International Journal of Contemporary Hospitality Management, 28 (11), 2197-2217. Emerald Publication (SSCI Indexed Journal, Thomson Reuter’s Impact factor – 2.176) (ABDC Journal Quality List – A ranking).
  • Yadav, R. (2016). Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation. Journal of Retailing and Consumer Services, 33, 92-97. Elsevier Publications, Indexed in Scopus (ABDC Journal Quality List – A ranking).
  • Yadav, R., Chauhan, V. & Pathak, Govind Swaroop (2015). Intention to adopt the internet banking in an emerging economy: A perspective of Indian youth. International Journal of Bank Marketing, 33(4), 530-544. Emerald Publication, Indexed in Scopus (ABDC Journal Quality List – B ranking, SSCI Indexed).
  • Yadav, R., & Pathak, Govind Swaroop. (2013). Environmental sustainability through green banking: A study on private and public sectors bank in India. OIDA International Journal of Sustainable Development, 6 (8), 37-48.

National Journals

  • Yadav, R., & Pathak, Govind Swaroop (2015) Going green: A case study of information technology (IT) sector in India. International Journal of Applied Business and Economic Research 13(2), 83-92. Indexed in Scopus
  • Yadav, Rambalak., & Pathak, Govind Swaroop (2014). Environmental awareness and concern among professional students: A study on gender differences. Social Science International, 30(1), 15-29.
  • Yadav, R., & Pathak, Govind Swaroop (2014). The pursuit of Sustainability through Green IT: A study of select IT organizations in India. Asia-Pacific Marketing Review, 3(2), 143-154.
  • Yadav, R., & Pathak, Govind Swaroop. (2013). Green marketing: Initiatives in the Indian context. Indian Journal of Marketing, 43 (10), 25-32. Indexed in Scopus.
  • Yadav, R., & Pathak, Govind Swaroop. (2017, January). Consumers’ attitude and intention towards purchasing eco-friendly products: Analyzing the role of environmental knowledge and environmental concern. Paper presented at 2017 Annual Conference of Emerging Markets Conference Board held at IIM Lucknow (Noida campus).
  • Yadav, R., & Pathak, Govind Swaroop. (2016, July). Intention to purchase green products in India: A study from a developing nation. Presented at International Conference of Psychology. Yokohama.
  • Yadav, R., & Pathak, Govind Swaroop. (2015, December). Environmental sustainable practices among service sector organizations in India: A study of select organizations. Presented at the 3rd PAN-IIM World Management Conference, December 16-18, 2015 at the Indian Institute of Management Indore, Madhya Pradesh, India.
  • Yadav, R., & Pathak, Govind Swaroop. (2013, December). Environmental sustainability through green banking: A study on private and public sectors bank in India. Paper presented at International Conference on Sustainable development held at Chandigarh Judicial Academy, Punjab.
  • Yadav, R., & Pathak, Govind Swaroop. (2013, January). Awareness about Environmental Issues: A Study of Female Students. Paper presented in 10th International Conference on Management, organized by AIMS held at IIM Bangalore. The paper was published in conference proceedings ISBN: 978-81-924713-1-0.
  • Yadav, R., & Pathak, Govind Swaroop. (2013, December). Green marketing strategy: A study of select IT organizations in India. Paper presented at National Seminar on Effectiveness, Ethics and Sustainability (NSEES) held at Indian School of Mines, Dhanbad, Jharkhand.
  • Yadav, R., & Pathak, Govind Swaroop. (2012, November). Concern about environment and Intervention Strategies: A study. Paper presented at International Conference on Marketing Paradigms in Emerging Economies, held at Faculty of Management Studies, BHU, Varanasi. The paper was among the selected papers and published as a chapter in an edited book titled Emerging Marketing Paradigms, ISBN: 978-93-82062-73-8.
  • Yadav, R. (2017). Patanjali Ayurveda Limited: Attraction of Ayurveda Products. South Asian Journal of Business and Management Case, 6(1),100-108, Sage Publication.