It’s not challenging enough to attract people to a product that caters to the need of people and is unique. Entering into a pre-existing market and creating a whole new image of the product requires an outstanding marketing strategy, and that is what BOAT did.
BOAT, an Indian startup that sells audio products and wearables, was founded in 2016 by Sameer Mehta and Aman Gupta. The company advertised its product not as another audio device but as a lifestyle. Pre-existing products were either very costly or looked awful to the eyes. BOAT came up with affordable products that looked appealing to the eyes.
The company started as a cable manufacturer and seller, and today it sells various fashionable electronic goods ranging from earphones to cable chargers.
Let us have a look at the marketing strategies adopted by BOAT:
Well, the success of the brand is mainly attributed to its fantastic marketing strategy, but there are some other factors also. For instance, the product is available on its official website and all major shopping sites. Also, one can find its products in more than 5000 retail stores. With its affordable and innovative products, it was able to attract a more significant number of people. Boat has made a name in the industry by giving a whole new perspective to a pre-existing product with its innovation and strategies.
About the author,
PGDM student from the batch of 2023 talks about the distinct marketing strategy of BOAT