“Marketing and innovation produce results; all the rest are costs.” – Peter Drucker
A fine Friday evening was all set to welcome a very esteemed guest at IMT Hyderabad. Born in 1938, he is famously known as the “Father of CRM” and very renowned business consultant. He is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University.
It was indeed an honour to have bought Prof. Jagdish N Sheth to our campus to offer a small workshop on the topic “Impact of Digital Technology on Marketing”. With over five decades of academic, consulting and various other leadership positions it was a pleasure to witness him live at IMT Hyderabad. The list of his contribution to the world of Consulting, Marketing and Relationship Management is endless with a number of accolades and research papers under his name.